ALS deciphers ancient runes of Angel Stone
ALS has completed the English>Russian translation of Angel Stone, a cross-platform game from leading South Korean developer Fincon Co., Ltd. The game is available on
Angel Stone takes the traditional action role-playing game, or ARPG, genre to a whole new level. These games provide immersive experiences thanks to exquisite atmosphere, style, and setting.
One of the key components of this immersion is “transcreation” – the process of taking phrases, jokes, and cultural references from one language and rendering them in another language. Simply translating game content word-for-word is not enough. The resulting text must be natural and pitch-perfect, as if it were originally written in the translation language. So to transcreate the Angel Stone atmosphere, ALS specialists crafted equivalents aimed at Russian-speaking users.
During the localization process, the ALS team overcame a number of hurdles, such as lack of context and a need to incorporate variables in strings (the string/variable structure in the code did not always fit Russian grammar and syntax). Elaborate transformations of the text were necessary to properly convey the developer's vision in a new language.
In total, the equivalent of over 70 pages of text were translated to make the Russian version a success. Thanks to the translators' enthusiasm, many potential localization issues were identified even before the QA stage.
The Asian gaming market is booming: according to
ALS and Fincon plan to continue their partnership with new projects and language combinations in the near future.
Fincon Co., Ltd is a leading South Korean developer of online games. Founded in 2012, the company is dedicated to delivering world-leading mobile game experiences.